Father of Dragons


“Never laugh at live dragons.” – J.R.R. Tolkien


A few years ago SDDP was commissioned by Corinthian Brands Ltd to design the packaging for a new range of alcoholic caffeine drinks with the imaginative name of Dragon Soop. The brief was to make it bright and colourful, shelf grabbing and appealing to the twenty somethings around the pubs and clubs.

We created a bold brand Identity with the silver-edged dragon wrapped around the upper half of the brand name.


The range was initially four 500ml flavours but has now grown to seven flavours with some available in 250ml sizes, reflecting the drink’s success in the market place, and we believe that the strong brand identity and bold packaging that we created had a hand in this success.



The importance of packaging design should never be overlooked. It is the first point of contact for consumers and most would admit to trying a new drink or food at one time or another based purely on their attraction to its packaging. I know I have.


“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian

Please share your views

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.