The Sweet Smell of Success

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“We’re supposed to keep evolving. Evolution did not end with us growing opposable thumbs. You do know that, right?” – Bill Hicks

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The SDDP logo is a work in progress and perhaps it always will be. As the company evolves so the logo grows with us, and today, it has grown a rose.

Why? Because the addition of a rose signifies diversity and growth. The flower in stark contrast to the skull. We are a company that is always looking to diversify. We started as a design company. Now we are designers and photographers. We are currently developing our stop-motion animation studio with the aim of offering this service to a wider client base.

I love the idea of developing the logo across time. I have never seen this done before in such an organic way. Sure, companies change their logo all the time, they update it, improve it, redraw it but this is not a redesign, this is an evolution and it will continue to grow. Perhaps in six months time, perhaps in a year, perhaps in two. I don’t know when but once the time is right, I’ll know.

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